Our Story

Natropica started the way most good Australian ideas do. Between two best mates, probably a few too many beers & and a shared love for friendship & summer.

Dylan O’Brien and Jamie Vogler met through mutual friends and quickly bonded over time on the water, late nights, good music, and being surrounded by people. What began as a friendship naturally turned into a business partnership built on trust, creativity, and a desire to create something of their own.

Before eyewear, Natropica was events.

The brand first came to life through yacht parties held across Australia. Sunset cruises, DJs on board, drinks flowing, and crowds dressed for the occasion. These were not just parties, they were experiences. A community formed around the energy, the people, and the lifestyle that Natropica represented.

As the events grew, one thing became clear. Everyone wanted to look good.

There was a gap for eyewear that matched the vibe. Something bold, premium, and confidence boosting without the luxury price tag or pretentious feel. So Dylan and Jamie decided to build it themselves.

Natropica evolved from moments into product.

Today, Natropica creates premium eyewear at affordable pricing designed for beach days, boat parties, festivals, nights out, and everyday life. Each pair is made to elevate how the world looks and to make the person wearing them feel confident, attractive, and comfortable in their own skin.

The parties were the beginning, but the community is what matters most.

Natropica is more than eyewear.

It is a lifestyle built around confidence, connection, and good times.

Welcome to Natropica.